Ultimate Flower Guide: Viva Magenta, 2023 Pantone Color of the Year

Ultimate Flower Guide: Viva Magenta, 2023 Pantone Color of the Year

As florists and innate flower aficionados, one of the exciting things we look forward to at the beginning of each year is Pantone’s Color of the Year announcement. For 2023, it’s Viva Magenta! As artists in our own right, it’s one of our valuable sources of creative inspiration when creating fresh and fabulous floral designs. Check out this guide to discover everything you need to know about Viva Magenta and how it translates to your favorite floral arrangements and their flower meanings. 

What Is Viva Magenta?

According to Leatrice Eiseman, Executive Director of Pantone Color Institute:

“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to the original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”

Our Favorite Flowers Blooming in Viva Magenta 

Pantone 2023 Color of the Year Viva Magenta is a crossroad of rich hues of burgundy, fuchsia, and red. Different variations of this electrifying shade occur naturally in nature through vibrant flowers and plants, including:

Viva Magenta Flower Meaning 

In floriography, commonly known as the beautiful language of flowers, Viva Magenta symbolizes a bold and irresistible kind of love that is not afraid to display affection, take leaps of faith, or conquer the odds stacked against them. Likewise, it’s also a fitting representation of a strong, fearless, and independent woman, a timeless classic, and a boundless beauty of modern times. Sending a hand bouquet in this audacious color can mean love and admiration.

Shop Chic Floral Arrangements for Same-Flower Delivery in Los Angeles 

Orchid Republic is an upscale floral boutique with several posh locations and a reliable same-day flower delivery service in Los Angeles, Orange County, and Santa Monica. We have an extensive selection of premium orchids and floral arrangements in different colors and designs. Each piece is passionately created to inspire and celebrate everything beautiful and blissful. Our flowers make elegant centerpieces for your home and swoon-worthy gifts for birthdays, wedding anniversaries, housewarming parties, and other special occasions

Looking for flowers in Viva Magenta? Say no more! Shop our gorgeous flowers today!


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